Did You Lose A Client to The Competition Because You Were Selfish?
- The Rhettro Team
- Nov 5, 2019
- 2 min read
As a business owner and in real estate, you have the option to take care of your clients so they continue to take care of you or to look at them as simply a transaction that can't do without your services. If you do the latter you are simply fooling yourself!
Complacency and ego can get in the way of continued success when it comes to both personal and professional growth. Your brand is not always immediately affected by this, but behind the scenes can be the overall death of your brand. What once catapulted your success is in the rear view, and long forgotten are the days of the peanut butter & jelly sandwiches and pantry of one shelf ramen that consumed your belly while you built your empire. Ruth's Chris may be on the menu for the fam as of late, but have your clients been receiving the royal or top ramen treatment is the real question?
In today's age of technology you are a dime a dozen, consumer's find their brand online and know more about you before they ever reach out. Sure you may have 50+ positive online recommendations but how many of your past clients aren't recommending you and are going with the competition? Loyalty is a thing of the past except when it comes to quality service and treatment, if a clients isn't buying something right now it does not mean they won't in the future. How they are treated when they aren't a paying customer sets the tone for whether they use you or refer friends and others now and in the future. Take a lesson from a service oriented provider. Nordstrom, Ritz Carlton, and Apple all are high end providers of products and definitely not the cheapest. However, it's the service that sets them apart and builds clients for life! If your team of operations, support, and advisers aren't treating your clients the same way you did when you built your biz, then you may want to look for someone else the same way your clients will.
"Our goals are simple: to serve our customers better, to always be relevant in their lives and to form lifelong relationships. " - John W. Nordstrom
A solid supporting cast can go a long way and a very specific defined teaching of how they treat your clients or customer should be first and foremost on the front of that squash in your head if you want to keep eating Ruth's Chris, afford to give back to your community, and stay in business for at least a couple decades! From executive management, customer service, and marketing to the transaction coordination team. They should all send the same message, ' how in this world can I help you? '
You will never lose another client again just simply based off of online reviews, if you take John W. Nordstrom's advice and create a company or team culture that embodies this.
If your looking for a strong supporting cast in real estate that will compliment your brand and treat your clients the way you expect and build lifelong referrals. Reach out to The Rhettro Team and let's collaborate on what your missing in your business to stay top of mind.
Comments